For businesses, 2016 is the year when data will truly come of age. We’re shifting toward a society where everything is connected, from the watches we wear to the appliances in our kitchens. The data everybody generates has the potential to give us unprecedented insight into the people who are buying what we sell. For sales teams, it’s a gift. Continue reading
Are you depending on big data to revolutionize your marketing efforts? It absolutely can! Well, it can if you’ve got good data, that is. Bad data, well, that ruins everything. Here’s how. Continue reading
Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Today, no modern marketing strategy is complete without an integrated social media plan and presence. Continue reading
Predictive analytics is way ahead of even lead scoring in helping companies close new business, and new SaaS vendors make it easier for companies to adopt it.
In this post I’ll look at how B2B marketers can make use of predictive analytics to provide double digit increases in leads, opportunities and sales. Continue reading