Five quick tips for cleaner customer data and improved marketing campaigns

data-services-data-enhancement-icon.pngClean data is essential for effective marketing campaign delivery and success. Implementing a process for incoming customer contact data such as email addresses, physical addresses and phone numbers can substantially improve incremental marketing ROI. In fact, it’s critical to prevent bad addresses or duplicate data from entering your database if you want to improve marketing conversion rates and campaign performance. Here are a few ideas: Continue reading

Data cleansing and enhancement

 

data-cleansing-240-240.pngData cleansing, data cleaning or data scrubbing is the process of detecting and correcting (or removing) corrupt or inaccurate records from a record set, table, or database. Used mainly in databases, the term refers to identifying incomplete, incorrect, inaccurate, irrelevant, etc. parts of the data and then replacing, modifying, or deleting this dirty data or coarse data. Continue reading

4 Tips to Improve Email Data Quality

download (10).jpgYou may be the savviest salesman in the world but, at the end of the day, you’re only as good as your data. And for many companies, data could be a lot better. In a recent State of Salesforce report by Bluewolf, 25% of companies cited data as their No. 1 business challenge. And as many as one in four B2B databases are inaccurate, according to research by SiriusDecisions. Marketers are clearly having trouble with their data quality. Continue reading