7 Tips for Enhancing B2B Email Marketing Campaigns with Online Video

Online video viewership by consumers continues to grow at an astonishing pace. According to comScore 182 million Americans watched online video and engaged in more than 39.8 billion video views during the month of September.

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Data: The Secret Ingredient for Powerful B2B Lead Nurturing

In the past 5 years the average sales cycle has increased 22%, and since B2B purchasing decisions require more buy-in from various parties than a B2C transaction, the B2B sales cycle has become even longer. According to a 2012 study by Marketing Sherpa, when a contact first gives a vendor their contact information 73% of them are not ready to take the next step to purchase. Because of these trends, marketers are always looking for ways to improve the prospect to customer conversion rate. As many of you are aware, one method that has seen great success is lead nurturing.

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Steps to Creating an Effective Cross-Channel Marketing Strategy

With the evolution of newer media, brands started adopting multiple channels to reach out to and engage with their target audience. But as soon as they turned on their information hose through these channels, customers essentially started ignoring and in fact ending up becoming increasingly dissatisfied as they expected a similar service and experience in each of these channels but what they received was far from it.

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