Your house list is a key element of your marketing program, but building it takes time, and it isn’t always possible to complete it on your own. It can take some time to earn returns on your business list, but there are steps you can take today to start realizing higher ROI immediately. The long-term dividends are still there, but getting some quick wins generates the momentum and the revenue you need to reach those more distant goals.
No two donors are the same.
Whether they live in different areas, donate different amounts at different times, or give in different ways, your donors are not identical. It may be easy to think of them as a mass group, but they’re individuals!