Email is one of the most cost effective ways for online businesses to stay in touch with their customers. Moreover, emails offer a one-to-one approach to connect with users and thereby, compared to other forms of marketing, is much more personal in nature. This very trait makes it a suitable form of communication to draw back lapsed customers and users. Using email marketing, businesses can regain lapsed customers with win-back campaigns and target new customers based on segmentation. Continue reading
Fast-Moving Means Constantly Updating
Welcome to the New Millennium! The world indeed is spinning faster and faster with each passing day. Technology and Connectivity now surpass anything that we could have foreseen. Indeed, the world has changed so quickly that we’ve lacked the technology to keep track of those changes… Until Now!
Data-driven marketing decisions can enhance your email marketing campaigns and boost open and click through rates. A new article by G/O Digital offers insight into the process that companies can take to increase email marketing response rates.