How to Use Email Marketing to Improve Customer Retention

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Email is one of the most cost effective ways for online businesses to stay in touch with their customers. Moreover, emails offer a one-to-one approach to connect with users and thereby, compared to other forms of marketing, is much more personal in nature. This very trait makes it a suitable form of communication to draw back lapsed customers and users. Using email marketing, businesses can regain lapsed customers with win-back campaigns and target new customers based on segmentation. Continue reading