5 Ways to Use Donor Data to Segment your Email List

No two donors are the same.

Whether they live in different areas, donate different amounts at different times, or give in different ways, your donors are not identical. It may be easy to think of them as a mass group, but they’re individuals!

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6 keys to more effective email marketing

build-email-list.jpgThe marketing organization’s role has evolved significantly since the beginning of this decade. Marketing organizations are no longer measured on customer acquisition and brand awareness. Rather, according to a report from The Economist Intelligence Unit, they are evaluated based on their impact on revenue and customer engagement. Continue reading