How Data Enhancement Improves Email Marketing Success

The term “data hygiene” is more than a metaphor; if your list has invalid addresses, duplicate records, and swarms of typos, it’s not as healthy as it could be. Like bacteria colonizing the potato salad on a poorly tended salad bar, these bits of incorrect or invalid data can multiply throughout a database, reducing the overall effectiveness of your email marketing campaigns. A single error that propagates new, invalid account files of its own could limit deliverability.