Data cleansing and data enhancement are two of the most important parts of data management for business owners. Most B2B marketers will be well aware of how important it is to have a good database of leads, but what they may not understand is how they can clean the leads, and keep them clean in the long term. Continue reading
Out-of-date mailing list data is a huge problem for a company trying to improve its lead generation to achieve growth. Improve your lead generation and email marketing efforts with data enhancement strategies that increase relevance and depth of your contacts. Continue reading
Email is one of the most cost effective ways for online businesses to stay in touch with their customers. Moreover, emails offer a one-to-one approach to connect with users and thereby, compared to other forms of marketing, is much more personal in nature. This very trait makes it a suitable form of communication to draw back lapsed customers and users. Using email marketing, businesses can regain lapsed customers with win-back campaigns and target new customers based on segmentation. Continue reading
Fast-Moving Means Constantly Updating
Welcome to the New Millennium! The world indeed is spinning faster and faster with each passing day. Technology and Connectivity now surpass anything that we could have foreseen. Indeed, the world has changed so quickly that we’ve lacked the technology to keep track of those changes… Until Now!
Data-driven marketing decisions can enhance your email marketing campaigns and boost open and click through rates. A new article by G/O Digital offers insight into the process that companies can take to increase email marketing response rates.
The term “data hygiene” is more than a metaphor; if your list has invalid addresses, duplicate records, and swarms of typos, it’s not as healthy as it could be. Like bacteria colonizing the potato salad on a poorly tended salad bar, these bits of incorrect or invalid data can multiply throughout a database, reducing the overall effectiveness of your email marketing campaigns. A single error that propagates new, invalid account files of its own could limit deliverability.
Your house list is a key element of your marketing program, but building it takes time, and it isn’t always possible to complete it on your own. It can take some time to earn returns on your business list, but there are steps you can take today to start realizing higher ROI immediately. The long-term dividends are still there, but getting some quick wins generates the momentum and the revenue you need to reach those more distant goals.