What is Data Enhancement To Your Business

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Data cleansing and data enhancement are two of the most important parts of data management for business owners. Most B2B marketers will be well aware of how important it is to have a good database of leads, but what they may not understand is how they can clean the leads, and keep them clean in the long term. Continue reading

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How to Use Email Marketing to Improve Customer Retention

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Email is one of the most cost effective ways for online businesses to stay in touch with their customers. Moreover, emails offer a one-to-one approach to connect with users and thereby, compared to other forms of marketing, is much more personal in nature. This very trait makes it a suitable form of communication to draw back lapsed customers and users. Using email marketing, businesses can regain lapsed customers with win-back campaigns and target new customers based on segmentation. Continue reading

How Data Enhancement Improves Email Marketing Success

The term “data hygiene” is more than a metaphor; if your list has invalid addresses, duplicate records, and swarms of typos, it’s not as healthy as it could be. Like bacteria colonizing the potato salad on a poorly tended salad bar, these bits of incorrect or invalid data can multiply throughout a database, reducing the overall effectiveness of your email marketing campaigns. A single error that propagates new, invalid account files of its own could limit deliverability.

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Earning a Quick Win with Data Enhancement

Your house list is a key element of your marketing program, but building it takes time, and it isn’t always possible to complete it on your own. It can take some time to earn returns on your business list, but there are steps you can take today to start realizing higher ROI immediately. The long-term dividends are still there, but getting some quick wins generates the momentum and the revenue you need to reach those more distant goals.

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