Tips on How to Reactivate Inactive Customers

email data enhancement.jpgEmail is cited as the most effective digital marketing channel for customer retention in the U.S., while also serving as the foundation of the marketing-to-sales funnel for the majority of B-to-B and B-to-C marketers. Continue reading

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How to Use Email Marketing to Improve Customer Retention

Business mailing list

Email is one of the most cost effective ways for online businesses to stay in touch with their customers. Moreover, emails offer a one-to-one approach to connect with users and thereby, compared to other forms of marketing, is much more personal in nature. This very trait makes it a suitable form of communication to draw back lapsed customers and users. Using email marketing, businesses can regain lapsed customers with win-back campaigns and target new customers based on segmentation. Continue reading

How Data Enhancement Improves Email Marketing Success

The term “data hygiene” is more than a metaphor; if your list has invalid addresses, duplicate records, and swarms of typos, it’s not as healthy as it could be. Like bacteria colonizing the potato salad on a poorly tended salad bar, these bits of incorrect or invalid data can multiply throughout a database, reducing the overall effectiveness of your email marketing campaigns. A single error that propagates new, invalid account files of its own could limit deliverability.

Data Enhancement Continue reading